These days it’s becoming more and more evident that, sometimes, you simply have to look outside of the box if you want to succeed. Novel ideas, small businesses and creativity are, without a doubt, the keys to success in this new economic world.
One local couple, Scott and Lisa Johnson, has learned first hand that sometimes, an unexpected change can lead to a whole new road and, in their case, a successful business venture.
A manager with Verizon, Scott Johnson always considered himself, as he explained, “A conventional nine to five worker.” As an account manager he was never bored and spent most of his work days putting out fires and managing the supply chain. As he put it, “I walked into work and immediately the circus began.”
The economy, however, soon turned for the worse, Scott was laid off and, suddenly, he found himself in a whole new role; stay at Home Dad. It was “a huge shock to the system" according to Scott.
While his new role was an unexpected one it did come with certain benefits. His daughter was born in September 2009 and he was now able to spend more time with his two children than he ever dreamt possible.
Scott continued his job hunt and, at the same time, weighed some small business options. Nothing, however, seemed to be the perfect fit until he and his family came up with the idea for Wowo’s Goodies. Named after Lisa’s beloved grandmother who they nicknamed “Wowo” this goodie business really is a family affair.
It was, after all, the family carrot cake recipe that inspired the Johnson’s to found Wowo’s Goodies. Seems that, for years, their family had been making friends and family smile with a very special carrot cake recipe and they decided it was time to market the tasty treat.
With Scott at the helm in the kitchen and the whole family involved, Wowo’s Goodies truly is a four generation business. The Johnson kids Evan, age 6, and Molly, age 2 ½, serve as the chief taste testers and the fact is, if they approve, then is must be good!
Many of the recipes are based on classics from Lisa’s mom’s collection. Scott prides himself in adding his own new twist to each item and is constantly testing out and trying new ideas. The carrot cake recipe alone has evolved into cupcakes/muffins and even whoopie pies.
Operated from the Johnson’s home, Wowo’s Goodies is a “Board of Health certified, residential kitchen.” All of the items are customer made to order and, if you are lucky enough to live local, delivery is free.
As far as being competitive, Scott works hard to keep Wowo’s prices very reasonable.
“Yes, we are a bit more expensive than the ‘big stores’ but you really do get what you pay for,” he explained. “At Wowo’s you get exactly what you want, custom made with local, fresh ingredients just for you.”
Reality is Wowo’s ultimate goal is to live up to their motto, “With grandma’s love in every bite.”
With so many new ideas on the horizon, Scott is excited to see Wowo’s Goodies growing every day. His menu features a list of irresistible items that often come in sizes varying from “Mega” to “Mini” and a growing “gluten free” list to suit all of his customer’ needs.
Wowo’s offers party trays for every occasion and has even started providing treats in a few unexpected places. Seems that local real estate agents have discovered that nothing makes a potential buyer happier than a tray of Wowo’s Goodies at an open house.
Local establishments, like Greg's Roast Beef, are also beginning to carry Wowo’s goodies on a daily basis. Wowo’s customer base is growing rapidly and, according to Scott, so are his plans.
In fact, after a recent party at home, Scott is putting thought into working on more “pairings” which will help customers combine with perfect “adult pastries” with champagnes and wines. His new favorite, as a matter of fact, is a champagne cupcake complete with a champagne butter cream frosting.
Dedicated to the Wilmington community, both Scott and Lisa are excited to be bringing Wowo’s to the Wilmington Farmers Market this year.
“I’m looking forward to using recipes that will go hand in hand with the local farmers,” Scott said. “We are planning to offer seasonal items made with local grown peaches, blueberries, pumpkins and squash.”
With a dedicated customer base and so much potential to grow, Wowo’s is rapidly becoming a Wilmington favorite.